In 2019 Maldon Salt partnered with Absolute Radio for a journey throughout Great Britain to find the best chippy. The Fish & Chip shops were originally nominated by Absolute Radio listeners who were keen to show off their chippy of choice and their local community.
Maldon Salt wanted to continue the celebration of the original Great British takeaway, which their famous seasoning works so well with.
We created a summer-themed on-pack and online promotion evoking days spent on the beach, finished off with delicious fish & chips, sprinkled with Maldon Salt (and maybe a side of mushy peas).