Maldon approached us to help launch their first major new product development. The launch was initially exclusive to Tesco for three months, across 565 Tesco stores and online. Promotion included an advert in the Tesco magazine which has a circulation of nearly 2 million copies. The grinder format of the Perfectly Crushed range was designed to communicate the usage and versatility of Maldon Salt and to take it out of the cupboard and onto the table. Following a successful launch in the UK the range is now available in Spain, Norway and Australia.